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In abroad, the use of thermal paper or printing paper is very simple in circulation and promotion processes. However, sometimes in order to meet product tracking requirements, products need to be related to the variable codes, or because of security requirements, they needs access code. As well as a secondary label printing, even direct variable personalized printing, all of those technologies are related to digital technology. We introduced first HP Indigo digital printing equipment in Asian region's in the early time.It is a fast, efficient, high-quality industrial-grade digital printing equipment, can be achieved for printing variable information, be adapt to dynamic market demand or ultra-high printing precision , can show high-quality printing patterns. Using cloud computing technology to let traditional label become intelligent.The entire printing process is green production--no debugging, no waste discharge, no toxic pollution.
 
Under zero-inventory demand, short-run printing business has had some development, while digital printing technology just meet this demand. As we discussed above, the variable information labels and traditional print-binding variable codes also belong to this digital applications. In the field of security and logistics, combined with traditional printing, digital printing demand is growing rapidly. Domestic market has shown signs of rapidly growing rate. This type of business is different from purely short version of the digital printing business as the most important point is that volume of business is large and profits are high as well. Along with domestic logistics and security market, application of digital technology in the labels field needs our attention.
  
Through the analysis of digital printing trends in business applications and many global customer successful cases, current digital production printing technology is mature. The development level of the digital printing industry depends on whether digital printing services companies can provide customers with more value-added services and solutions. Traditional printing companies should not ignore opportunities brought by the digital printing technology. It is not enough for printing companies to have the production capacity solely; digital printing is the best complement to offset.  In the future development trends, how to use network technology and digital printing technology to realize on-line submission of print jobs, the digital network and the production process job or digital content management, enterprise located in the digital service providers.Industry colleagues should consider and treat this issue seriously. Printing industry is integrated into IT industry, thus, the prospects for the development of digital printing industry is very optimistic.
 
With the development of digital printing technology and gradually expanding application fields, especially after the emergence of post-pressing finishing unit supporting digital printing systems, digital label printers are just around the corner.
 
By analysis the trend that how those international label printing companies use new technologies, we conclude that they mainly have following characteristics:
  
Non-paper roll and printed labels remains the fastest growing rate;
Digital imaging design and New imaging applications technologies are used more widely;
Multiple uses, high-tech new labels market have large customers' requirement in market;
+86 023-48667777 Feng.cheng@hyprint.com.cn
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